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IRF Study Highlights Behavioral Economics’ Role In Employee Engagement

The Incentive Research Foundation (IRF) has released a report, “Using Behavioral Economics Insights in Incentives, Rewards, and Recognition: The Neuroscience,” that describes the unifying behavioral economic principles connecting the role of emotions with employee performance. Read More »

MiPPA Hosts Successful Ideas in Bloom Show

The Michigan Promotional Professionals Association (MiPPA) held its annual members-exclusive, end buyer table top show, Ideas In Bloom, on May 18 at the Frederick Meijer Gardens and Sculpture Park in Grand Rapids, Michigan. Read More »

Proforma Earns Three American Inhouse Design Awards

Proforma (PPAI 196835) has received three 2017 American Inhouse Design Awards from Graphic Design USA for the design and concepts behind the Cleveland, Ohio-based distributor’s marketing programs. The unique packaging for two of Proforma’s self-promotion direct mail pieces, along with a mini-promotional mailer were recognized in the competition for outstanding layout and design. Read More »

Collaboration Is A Tool, Not An End Goal – May 25, 2017

In this issue of Promotional Consultant Today, we’ll share Pope’s recommendations on the role of collaboration and its best use in meeting your organization’s goals. Read More »

Why Daydreaming Is Actually A Good Thing – May 25, 2017

In her blog, Emma Seppälä, science director at Stanford University’s Center for Compassion and Altruism Research and Education, suggests that actually a happy state is necessary for creativity. While doing research for her book, The Happiness Track, she uncovered proof that relaxation actually drives creation, as we’ll explain in this issue of Promotional Consultant Today. Read More »

Advice I Wish I’d Known Then – May 23, 2017

In this issue of Promotional Consultant Today, I share the advice I would have given to my inexperienced self 25 years ago. Read More »

Five Steps To The Next Big Idea – May 22, 2017

In this issue of Promotional Consultant Today, we’ll share these five key steps from business author Maggie Aland for building a business concept the right way that ensures success. Read More »

Is Your Brand Nimble Enough For Social Media? – May 19, 2017

In this issue of Promotional Consultant Today, we share 18 ways to get noticed on social media platforms the right way, as shared by social media expert Scott Ayers, so you won’t make similar mistakes.
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PPB Newslink May 25: Canada’s Anti-Spam Legislation Fully Enforced Beginning July 1

Canada’s Anti-Spam Legislation (CASL) was enacted in 2013 to protect Canadians from commercial e-mails without their consent, and most portions became effective in July 2015. On July 1, 2017, the law completes its final phase by providing a private right of action for those who believe an email sender has violated the law. Read More »

Canada’s Anti-Spam Legislation Fully Enforced Beginning July 1

Canada’s Anti-Spam Legislation (CASL) was enacted in 2013 to protect Canadians from commercial e-mails without their consent, and most portions became effective in July 2015. On July 1, 2017, the law completes its final phase by providing a private right of action for those who believe an email sender has violated the law. Read More »

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