Search Results for: Moumita Das

Tipping The Scales

Tipping The Scales

Brands spend billions of dollars each year on efforts aimed at influencing consumers by following a traditional marketing model. The U.S. alone accounts for an estimated $298 billion in ad expenditures annually and was recently named the world’s largest advertising … Read More »

Millennial Spotlight: Connecting With The Most Powerful Consumer Generation

Millennial Spotlight: Connecting With The Most Powerful Consumer Generation

The health of the American economy rests in the hands of consumers in their prime spending years. Their attitudes, behaviors and spending habits are reflective of their formative years, and are shaped by the political, economic and social climate of … Read More »

Built For Life

Built For Life

Consumers like promotional products. Consumers keep promotional products. Consumers have spoken and they praise promotional products as the leading advertising vehicle for brands. Those are some of the key messages coming out of PPAI’s latest groundbreaking study of consumers, conducted in September 2016 and fielded through Survey Sampling International with more than 1,000 consumers participating. Read More »

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