This week marks the third annual Promotional Products Work! Week (PPW!W), PPAI’s five-day international event aimed at raising awareness of promotional products’ role in advertising and marketing. PPW!W delivers the message that promotional products work to advertisers, marketers and media buyers.
PPW!W brings together the entire industry—large and small companies, regional associations, distributors and suppliers, business services providers and multi-line representatives—in support of demonstrating the power, value and effectiveness of promotional products. This year, PPW!W is focusing on the media buyer. In support of that goal, PPAI has launched the Product Persona co-op campaign. The business-to-business campaign has targeted media buyers at ad agencies and executives at corporate advertisers with promotional kits highlighting the medium’s effectiveness and the importance of working with industry professionals to ensure compliant, impactful campaigns. The campaign also raises awareness and drives traffic to PPAI’s buyer-facing website, www.PromotionalProductsWork.org.
Industry companies and organizations across the country are finding creative, innovative ways to participate in PPW!W through a variety of programs and events. The industry’s regional associations have also turned out in support of PPW!W, holding events and reaching out to their communities throughout the week. Examples of regional association participation in PPW!W include members of Michigan Promotional Professionals Association (MiPPA) bringing a group of volunteers to Gleaners Community Food Bank of Southeastern Michigan on May 18 and 22, Specialty Advertising Association of California (SAAC) hosting supplier factory tours and education events on May 18 and 20, and members of Three Rivers Advertising Specialty Association (TRASA) volunteering at the Education Partnership on May 21. If your company or regional association is participating, let PPB Newslink know the details for consideration in a future article.
PPAI is hosting an open house throughout the week from 10 am – 3 pm each day. Industry professionals are invited to the Association’s headquarters in Irving, Texas, for a tour and a presentation on the power of promotional products.
Learn more about Promotional Products Work! Week and how to participate here.
See how other industry companies celebrate PPW!W on PPAI’s Facebook page, and follow their tweets on Twitter using the hashtag #PPWWeek.