Howard Wiggs, MAS, president of Bagley Idea Pros, has been elected mayor of Lakeland, Florida. Wiggs had served on the Lakeland City Commission for 21 years and will serve as mayor for a four-year term.
Wiggs’ 15-month campaign used t-shirts, golf shirts, sport shirts, magnets, bumper stickers, yard signs, social media, direct mail, newspaper, radio, billboards and press releases. He and his wife and partner, Linda Bagley Wiggs, MAS, worked together on the total marketing mix.
His main goal is to improve communications throughout the city departments, including the police department, and restoring trust.
The Wiggs also started a movement called #LoveLakeland to get the message out about the central Florida city, its multi-faceted events and its creative people. They started with #LoveLakeland t-shirts, and the committee is working on a video concept.