PPAI today announced Tony Hsieh, CEO of Zappos.com and author of Delivering Happiness, as The PPAI Expo 2014 keynote speaker. Hsieh leads Zappos, a company that has enjoyed tremendous success for its capacity to define and instill value-based principles in an innovative way by putting one’s community first. His presentation will take place on Wednesday, January 15 from 8:30-9:50 am at the Mandalay Bay Convention Center.
In his energetic and motivational keynote, Hsieh will welcome The PPAI Expo attendees to his home city of Las Vegas to learn his unique perspective on how Zappos fosters its culture, creative ways to align an organization around core values, the “wow effect” as a marketing strategy and how to build a business model around happiness.
He believes if a company can get the culture right, everything else, including building an enduring business, will naturally follow. Using the principles of positive psychology, he will navigate through the four essential elements of long-term happiness: creating a sense of control, recognizing progress, instilling meaning in work and developing connectedness with customers, business partners and fellow employees.
In addition to his responsibilities as CEO of Zappos.com, Hsieh is leading the “Downtown Project,” a group committed to transforming downtown Las Vegas into the most community-focused large city in the world.
The PPAI Expo, North America’s largest international promotional products trade show, will be held January 13-17, 2014, at Las Vegas’ Mandalay Bay Convention Center. Look for registration to open in September at www.expo.ppai.org.