Monthly Archives: August 2013

Promotional Products: The Other Non-Traditional Medium

Promotional Products: The Other Non-Traditional Medium

Product placement, outdoor advertising, event marketing, point-of-purchase and direct mail generate nearly $106 billion annually in ad sales. Here’s how to enhance and extend the reach of those media with smartly selected promotional products. Read More »

PPAI Woman Of Achievement Award Winners

PPAI Woman Of Achievement Award Winners

Roni Wright, MAS, one of this year’s two Woman of Achievement Award winners, tells how she stepped up, found her strengths and learned to soar. Read More »

Taste Test

Taste Test

With the holidays fast approaching and food being one of the most popular holiday gifts, it’s not too early to look at some of this year’s tastiest trends in candy and specialty foods. Read More »

The Salesperson’s Diet

Selling is a competition, and like any other contest you must be in excellent form to compete. Supplement your sales pitch with these top foods for sales professionals. Read More »

September 2013 Datebook

See what events are coming up in the industry. Read More »

HALO Branded Solutions Holds National Sales Meeting In Chicago

HALO Branded Solutions held its 2013 National Sales Meeting this July in Chicago, Illinois, drawing more than 210 of the distributor’s account executives. The four-day format included two days of intensive supplier presentations, a half-day trade show and an evening of entertainment at the company’s operational headquarters in Sterling, Illinois, including a special performance by the Sterling High School Marching Band. The event concluded with a send-off from the Grant Park Symphony at Millennium Park. Read More »

Five Minutes With Amanda Pekoe, founder and CEO of The Pekoe Group

Since 2009, full-service advertising and marketing agency The Pekoe Group has specialized in promoting Broadway and off-Broadway productions. Founder and CEO Amanda Pekoe leads a team of more than 20 young professionals who create, develop and execute all aspects of theater campaigns from designing posters, websites and social media campaigns to New York City street advertising and live events. Read More »

This month we dip into the Association archives and journey to 1968 …

This month we dip into the Association archives and journey to 1968 …

This month we dip into the Association archives and journey to 1968, when a Janesville, Wisconsin-based end buyer was recognized for giving out 300 child-size construction helmets as part of a community outreach event. Read More »

How To Say ‘Good Job’

Awards and recognition programs are fraught with pitfalls. Here are three ways to avoid them. Read More »

PPAI Joins The 2013 AMA Nonprofit Marketing Conference

PPAI Public Relations Manager Kim Todora attended the American Marketing Association’s (AMA) 2013 Nonprofit Marketing Conference in Washington, D.C. this past June. Read More »

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