PPAI President and CEO Paul Bellantone, CAE, is attending this week’s 2013 Tropical Show, hosted by the Caribbean Advertising Specialties Association (CASA) in San Juan, Puerto Rico, today and Wednesday at El San Juan Hotel and Casino.
Bellantone has joined CASA to share a “State Of The Industry” town hall presentation. He has been visiting promotional products organizations and companies around the country to share the latest news and developments at PPAI and to learn their perspectives on the industry. This is the first visit by PPAI leadership to the CASA show in several years.
“There is an unmistakable enthusiasm in the promotional products industry around the world,” says Bellantone. “2012 marked our industry’s third year of consecutive distributor sales-volume growth. Our own research and independent, third-party studies show us that promotional products continue to grow as a dominant advertising medium. There is compelling evidence that promotional products are among the most cost-effective means of marketing products and services—both as stand-alone vehicles and as part of integrated media campaigns.”