Hayes will be responsible for overseeing all aspects of the company’s go-to-market strategy for North America. Hayes will be responsible for overseeing all aspects of the company’s go-to-market strategy for North America. Founder Garry Hurvitz will continue to lead the company’s product development and supply chain initiatives.
“We are looking forward to having Doug at the helm,” says Hurvitz. “He is the right person to drive our business forward and take advantage of the tremendous growth opportunities heading into 2013. The future looks very bright. Doug Hayes brings a wealth of management experience to Ash City. He has an impeccable track record of performance and excellence and fostering long-lasting relationships with both customers and employees with every organization he has led.”
Hayes served as president of the Americas for Crocs, Inc. since January 2009 and was responsible for all operations for North and South America, including Crocs’ wholesale and direct to consumer channels. He joined Crocs in September 2008, rebuilding the company’s Canadian wholesale and retail businesses as vice president/managing director for Crocs Canada. Prior to joining Crocs, Hayes spent more than 25 years in the sports industry. He held leadership positions at National Sports, Forzani Group Ltd., Callaway Golf Canada and Adidas-Salomon Canada Limited, where he was responsible for the integration of Adidas/Salomon and Taylor Made Golf in Canada.
Hayes adds, “As a Canadian, having worked in the USA for the past four years, I have long admired Ash City and the great business that Garry has built on both sides of the border. I am excited and honored to be given the challenge of taking this organization to the next level. In the next few months, there will be exciting developments at Ash City, and it is my intention to not only grow and nurture an already tremendous business but also to bring innovative perspectives and business approaches to Ash City in 2013 and beyond.”