“With every change, there is opportunity,” says Brian Porter, vice president of sales at Pro Towels. “Pro Towels is a name synonymous with quality, excellent service and setting trends. In the industry we are already referred to as Pro Towels. This name change and rebranding just makes it official.”
The new logo and corporate identity will coincide with the streamlining of the name and will enhance the company’s brand image. “We’ve kept visual elements that reflect our heritage but we emphasized a more contemporary look and feel that will resonate with our customers and others within the industry,” says Stephanie Protz, director of marketing at Pro Towels. “New branding will begin immediately and will be fully implemented in all facets by the beginning of 2013.”
Pro Towels will continue to offer a full line of products which includes towels, blankets and robes.