Newton Manufacturing Company (UPIC: NEWTON) hosted more than 100 representatives at its first-ever national sales meeting, “Drive More Sales.” The racing-themed event was held September 19-21 in the company’s hometown of Newton, Iowa.
“Drive More Sales was a huge success,” says Molly Beavers, Newton’s senior marketing manager. “Our sales representatives left motivated for the busy sales season ahead.”
The event kicked-off with a welcome dinner with the representatives and Newton employees. The dinner was a chance for the representatives to meet face-to-face with the people with whom they work on a daily basis. The company took the opportunity to recognize both employees and representatives for their years of service.
The next day was packed with educational sessions featuring presentations from Newton staff and suppliers Crystal D, Showdown Displays, Leed’s and SanMar. The sessions focused on tools and trends to help representatives grow their business. The busy day was followed up by a relaxing evening of pace car rides and dinner with supplier representatives at the Iowa Speedway.
The last day of the sales meeting featured a tabletop tradeshow inside the Iowa Speedway garage. Inside this unique venue, the Newton representatives received one-on-one attention from 65 of the company’s preferred suppliers.
“Our supplier partners did an incredible job in supporting us throughout the week,” says Beavers. “Their contributions helped to make this event a memorable one.”
Before the close of the event, the company announced that next year’s national sales meeting will be held in September in Nashville, Tennessee.
Click here for more photos from the event.