Newton Manufacturing Company (UPIC: NEWTON) has released a white paper, “Booth! There It Is,” on effective event marketing.
“Event marketing is more than using promotional products as a giveaway,” says Dan Livengood, Newton’s senior manager of business expansion and professional development. “It is an excellent opportunity for promotional consultants to share expertise and prove their credibility by explaining the diversity of this often overlooked industry category.”
The Newton, Iowa-based distributor’s white paper outlines the process of creating an event marketing plan, beginning with defining objectives and developing a strategy. “Booth! There It Is” identifies key brand building opportunities before, during and after the event and features creative ideas to drive traffic and increase engagement with attendees.
“Every event is different, but this white paper provides a solid foundation to build a marketing strategy for any type of exhibition,” says David Schaaf, Newton’s marketing communications coordinator and author of the white paper.
Newton’s “Booth! There It Is” white paper can be downloaded for free here.