Inside PPAI: PromoPolls Spotlights Industry Perspectives On Issues
PPAI’s PromoPolls are a series of quick, informal, twice-weekly polls published in every issue of PPB Newslink that capture the promotional product industry’s opinions on a wide range of relevant topics.
Several of PromoPolls’ recent questions to industry members quizzed them on how they were operating their businesses during the pandemic. Among their insights are:
- For 26 percent of respondents, personalized emails have been the most successful sales/prospecting tactic at this time, although phone calls (24 percent) run a close second.
- Ninety-six percent of distributors’ largest clients are now open, and 78 percent of them are buying again.
- More than half (57 percent) of respondents say their productivity levels have changed during the pandemic and they’re evenly split in saying they’ve become more and less productive.
To learn more about the polls’ findings, participate in the latest polls and see how industry peers have responded to other topical questions, visit pubs.ppai.org/polls.
James Khattak is news editor of PPB.