The MORTAR That Makes Corporate Culture Stick, Part 2 - October 14, 2016
Companies with truly exceptional cultures are few and far between. Southwest Airlines. Nike. Nordstrom. St. Regis. Yet case study after case study has been written about the positive effects these cultures have had on the bottom line.
If corporate culture drives such value, why don't more companies invest in creating the right culture?
Yesterday, Promotional Consultant Today shared the first three elements of the MORTAR (according to expert Magi Graziano) that makes corporate culture stick: Motivate. On Boarding. Rein in Negativity. Today, we'll share three more.
Train: Every person at every level in an organization needs some level of training and development. The rate of innovation is accelerating at a mind-numbing pace, and no matter what role a person holds, the skills of today will become insufficient for the work of tomorrow. Whether it is in the area of people readiness, a deeper technical expertise, management training or an ability to take feedback as constructive guidance; the development of the workforce must be a core tenant to any winning workforce strategy. The greatest gift leaders can give their people is the gift of professional development.
Align: A key component to fostering alignment with employees and creating buy-in for the business' vision, mission and values is to find a way to connect the bigger picture into each employee's heart and head. When the leader has an emotional commitment to the business mission and understands how his vision satisfies his people's needs, that leader has direct access to igniting engagement within them. Without followers, you can't be a leader—followers will only voluntarily engage in something they think satisfies their needs first and your goals second.
When people can connect their personal mission and purpose with the greater good of the company they naturally feel compelled to do better and give more of themselves at work.
Rewards and Consequences: In taking action and moving toward fulfillment of your mission and vision, there will inevitably be surprises and unexpected results. A person skilled in leading continually assesses the plan for achieving the stated goals and makes course corrections along the way. Leading requires a keen focus on specific milestones, as well as holding the context for and keeping an eye on the long-term mission.
While accountability is not black and white, it is a fundamental building block of any highly effective organization. Great leaders inform their people of what their role is expected to accomplish and how their role and work connects to the bigger company mission and plan. People do best when they have a full picture of the intended outcomes and the systemic impact of their contribution.
Source: Magi Graziano, as seen on NBC, is the CEO of Conscious Hiring® and Development. She is also a speaker, employee recruitment and engagement expert and author of The Wealth of Talent. Through her expansive knowledge and captivating presentations, Graziano provides her customers with actionable, practical ideas to maximize their effectiveness and ability to create high-performing teams. With more than 20 years' experience as a top producer in the recruitment and search industry, she empowers and enables leaders to bring transformational thinking to the day-to-day operation.