Plenty of fresh air and wide open spaces made picnics especially popular during the pandemic. Restaurant patrons can still dine outside on patios or decks, but there’s something special about embarking on a traditional picnic. Research from the National Recreation and Park Association shows that having a picnic is one of Americans’ favorite outdoor activities during the summer.

On International Picnic Day on June 18, brands can connect with families and individuals with logoed gear for picnicking at parks, beaches and beyond. We’ve packed five promo ideas into this issue of Promotional Consultant Today.

Plan For This Promo:
What: International Picnic Day
When: June 18

Coming Up Roses

Available in fresh patterns like floral (shown) and Moroccan watercolor, the Coronado Canvas and Willow Basket Tote makes a stylish gift for International Picnic Day. This women’s tote bag features a willow-wicker bottom, a canvas body and a fully lined interior.

Picnic Time Family of Brands / PPAI 143980, S6 /

Picnic For Two

The Picnic Plus Endeavor is a heavy-duty picnic backpack containing service for two. Recipients can take it to summer concerts, the beach or on hiking trips. Padded shoulder straps make it comfortable to carry anywhere.

Picnic Plus / PPAI 240870, S4 /

Deluxe Edition

Ideal for corporate gifting programs, the Deluxe Picnic Cooler for Four sends a thoughtful message of appreciation or congratulations. This fully equipped cooler features separate sections for wine and food. Features include a hand grip, an adjustable shoulder strap and an extra front pocket.

Picnic at Ascot / PPAI 145818, S4 /

A Soft Place To Sit

Recipients can roll out the Roll-Up Picnic Blanket on International Picnic Day and any time they want to dine (or sit) al fresco. Made with a water-resistant polyester backing, this fleece picnic blanket features a Velcro closure and a convenient front pocket.

Garyline / PPAI 112004, S10 |

Palate Pleaser

Whatever’s on the menu for International Picnic Day, brands can be part of the experience with the Unitensil. This lightweight, reusable tool combines a fork, knife and spoon all in one portable piece.

Utica Cutlery Co. / PPAI 113227, S4 |

Compiled by Audrey Sellers