Relax On “Read A Book Day” (September 6) With These Promo Ideas
Reading books is one of the most popular past times, with the average American reading about 12 books a year, according to Pew Research. Those with a bachelor’s degree or advanced degree are more likely to read books than adults who only attended some college or those with a high school education or less.
On Read a Book Day on September 6, places like bookstores and libraries can use promotional products to celebrate the magic of books. Businesses can also reach out to reading groups and book clubs with branded merchandise. All kinds of logoed items can make the reading experience more enjoyable while promoting a brand, and in this issue of Promotional Consultant Today, we’re sharing a few ideas.
Plan For This Promo:
What: Read a Book Day
When: September 6
Life Is Better With Books
New out today, the book Do Hard Things: Why We Get Resilience Wrong and the Surprising Science of Real Toughness draws from mindfulness, military training, neuroscience, psychology and philosophy to outline how we can achieve our highest ambitions. Customize with an imprint, a promo-page insert or a belly-band wrap.
The Book Company / PPAI 218850, S5 / www.thebookco.com
With the Cableknit Lambswool Throw, all you need is a good book, a cup of tea and maybe some gentle rain outside the window. Featuring a knit pattern on one side and a faux lambswool lining on the other, this throw makes a delightful gift for Read a Book Day.
Kanata Blanket Co. / PPAI 217153, S6 / www.kanatablanket.com
Libraries can celebrate Read a Book Day with the youngest readers by giving out customized Storybook Boxes. Fill them with snacks like Goldfish®, jellybeans or Smarties®.
Midnite Snax / PPAI 113793, S3 / www.midnitesnax.com
The Bookmarker Magnifier makes a useful marketing tool and a helpful giveaway from places like libraries, schools and senior centers. It features a magnifying lens, a metric ruler and a colored border with a page clip.
Fields Manufacturing / PPAI 111951, S8 / www.fieldsmfg.com
A Bigger Mug
Holding up to 15 ounces, the USA El Grande Mug lets readers settle in for longer reading sessions before needing a refill. This microwave-safe mug is available in five colors and made in the U.S.
Aakron / PPAI 111082, S10 / www.aakronline.com
Compiled by Audrey Sellers