How To Attract More Gen Z Candidates

If you have an open spot on your team, it’s a good idea to make it appealing to job candidates from Generation Z. This generation, born between 1997 and 2012, can bring a fresh perspective to your organization. Unlike other generations, Gen Z has grown up with almost everything just a click or swipe away. They’ve known technology since they were born, and they’re ready to work for a company that aligns with their values.

While Gen Z only made up about 12 percent of professionals last year, the number entering the workforce grows every year. If you want to hire Gen Z candidates now, you need to know how to recruit and retain them.

Claire Hastwell, the content marketing manager for Great Place to Work, has researched workplaces around the country to find out what Gen Z wants from an employer. We share her insights in this issue of Promotional Consultant Today.

Focus on diversity and inclusion. Hastwell points out that Gen Z is shaping up to be the most diverse workforce in history. That means it’s important for organizations to get serious about learning how to manage a diverse employee base. Leaders can do this by ensuring a diverse slate of job candidates and training current employees on diversity, equity, inclusion and belonging. Organizations should also ensure representation across their leadership team, she adds.

Offer fair pay. If you want to attract more Gen Z job candidates, make sure you offer them a competitive salary. Hastwell notes that only 69 percent of Gen Z workers feel they are paid fairly, which is seven points below other generations.

Create a safe working environment. This means ensuring that all employees feel psychologically and emotionally healthy at work. They want to be able to take time off work when needed and know that they have someone on their side. Leaders can do this by providing regular check-ins and encouraging employees to use their PTO. Hastwell points out research from the American Psychological Association that identifies Gen Z as the most stressed generation. Instead of adding to their stress, strive to create a welcoming and inclusive workplace.

Give them meaning. Gen Z professionals want to know that their work is making a difference. When you hire a member of Gen Z, be sure to show them how their contributions impact your larger organization. Show them that they are valued and a necessary part of your team’s success. You could also show that their opinions and ideas matter by regularly inviting them to make suggestions.

Welcome them warmly. Members of Gen Z are new grads entering the professional workforce for the first time. Hastwell says a thoughtful welcome can go a long way. In an era of remote and hybrid work, look for different ways to onboard. This could mean sending a welcome package full of company-logoed products in the mail or mailing the new employee a gift card to celebrate their new job.

Gen Z is on the workplace doorstep. Strategies for recruiting other generations won’t always work with this up-and-coming group of professionals. From making your workplace more inclusive to budgeting for more competitive pay, there are many ways you can make your organization more attractive to Gen Z talent.

Compiled by Audrey Sellers

Source: Claire Hastwell is the content marketing manager for Great Place to Work.

filed under November 2021
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