PC Today

Lost In Translation – June 15, 2017

Martin Cross, president of Patent Translations, Inc., shares these tips when working from the inside out of your organization. Read More »

Survey Says: Thought Leadership Impacts Sales – June 14, 2017

For the first time, public relations giant Edelman and social media titan LinkedIn have collaborated on a study that explores how thought leadership influences the behaviors of business decision-makers and C-suite executives. We share their study results from more than 1,300 respondents in this issue of Promotional Consultant Today. Read More »

Do You Have These Leadership Qualities? Part 2 – June 13, 2017

Yesterday, Promotional Consultant Today shared five key leadership traits that attract others to follow, as highlighted by Marcel Schwantes, principal and founder of Leadership From the Core. Today we share five more. Read More »

Do You Have These Leadership Qualities? Part 1 – June 12, 2017

An effective leader can engage others, rally the troops and build a following around his or her objectives for the business. What type of leaders do employees follow? Promotional Consultant Today shares these insights from Marcel Schwantes, principal and founder of Leadership From the Core. Read More »

These Tips Can Maximize Your Next Education Experience – June 9, 2017

In this issue of Promotional Consultant Today, we share six tips from blogger Ansel Oliver on how to optimize your trade-show experience when attending trade show education sessions and networking events. Read More »

The Secrets To Develop Your Best Presentation Skills – June 8, 2017

Making a presentation can cause a lot of pressure. And because of that, some executives will spend thousands of dollars on presentation coaches to prep them to be more persuasive presenters. In this issue of Promotional Consultant Today, we share some insights from former presentation coach, Kristi Hedges. Read More »

Six Elements Of An Effective Sales Message, Part 2 – June 7, 2017

In yesterday’s issue of Promotional Consultant Today, we shared three key elements of an effective sales message: value drivers, key differentiators and ways to address the pain points of the customer. Today, we’ll share three more from business author Rachel Clapp Miller. Read More »

Six Elements Of An Effective Sales Message, Part 1 – June 6, 2017

Today and tomorrow, Promotional Consultant Today shares Miller’s six key elements of a sales messaging framework that drives consistency, clarity and a compelling story that makes the buyer want to take action. Read More »

Five Ways To Share The “Big Picture” – June 5, 2017

In this issue of Promotional Consultant Today, we share five tips from Walt Grassl on communicating the big picture with employees to help to get the most out of your team. Read More »

Four Critical Elements Of Highly Effective Negotiations – June 2, 2017

In this issue of Promotional Consultant Today, we share a few key elements to negotiation from Alan Chapman, founder of Businessballs.com, a resource for people and organizations. Chapman states that good sales negotiation—the rules of which follow below—can easily add 10 percent to sales revenues, which arguably goes straight to the bottom line as incremental profit. Read More »

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