Promotional Products Work! Week (PPW!Week) returns next month for an industry-wide celebration of promotional products and the value they create, and in this fifth year it features the industry’s first-of-its-kind branding campaign, Get In Touch!
Running April 24-28 PPW!Week focus on five ways to speak up for the promotional products industry: Day One, host an open house, meet-and-greet or company tour; Day Two, advocate for the industry by speaking to colleges, clubs or business groups about promotional products industry careers or the power of promotional products; Day Three, designate a day of service to support a local charity or cause; Day Four, share the industry’s impact on the economy with legislators, politicians and government officials—this day coincides with PPAI’s Legislative Education and Action Day on Capitol Hill in Washington, D.C.—and Day Five, partner with industry suppliers and regional associations and host a customer appreciation day.
The Get In Touch! campaign was created to increase awareness and enhance the perception of the promotional products industry, as well as communicate the benefits of working with promotional consultants. The overall goal of the campaign is to direct a larger share of advertising dollars to the industry.
The campaign’s integrated approach and creative assets leverage paid, earned, shared and owned strategies that include digital and traditional print ads, social media, research, infographics and video toolkits. These and additional tools are available for download at PPAI.org/GetInTouch. A buyer-friendly web portal, GetInTouchAdvertising.com, features a distributor search tool.
Promotional Products Work! Week and the Get In Touch! campaign are designed to increase awareness and drive traffic to regional and industry participant websites, educate buyers and drive business referrals to promotional products consultants. More information and planning tools are available at PPAI.org/PPWWeek.