UK-based distributor Outstanding Branding (PPAI 678649) held a launch party on February 8 for its New York office. Outstanding Branding opened the office at 300 Park Avenue in October.
The two-hour event drew more than 300 end buyers representing 130 companies, and featured promotional products from a number of industry suppliers including Prime Line Resources, Vantage Apparel, Sourcery Solutions, Spector & Company, BIC Graphic, LogoMats LLC, Showdown Displays, The Magnet Group and Brighter Promotions.
John Cheevers, regional sales manager with Vantage Apparel, was on hand to showcase the supplier’s line. He says, “It was a very interesting, classy, modern and successful event. Attendees from a wide range of industries had current and ongoing promotional product and apparel needs—and now will have strong and positive connections to Outstanding Branding NYC.”
Rob Watson, Outstanding Branding’s global chief marketing officer, adds, “We were thrilled
to have such a great turnout for our inaugural networking event. It is a testament to how promotional products generate excitement and remain a viable marketing channel for businesses to not only attract new customers, but to also stand out from their competitors.”
Based on the success of the event, Outstanding Branding plans on hosting quarterly product showcases in the U.S. and UK. The next event will be held in London in late March.