Proforma (UPIC: PROFORMA) held its 28th Annual Convention & Family Reunion in Orlando, Florida, at the Rosen Shingle Creek Resort. The July event brought together more than 800 Proforma member owners, sales reps, supplier partners and support team members from offices around the world to network, strengthen relationships, improve business practices and celebrate the past year’s accomplishments.

“Convention is always an exciting time for the entire Proforma family to come together to learn, share and grow together, but this year was especially powerful,” says Greg Muzzillo, founder of Proforma. “Proforma’s convention has the industry’s largest private vendor showcase, more than 90 education sessions and the most million dollar producers under one roof. This year we unveiled new cutting edge technology advancements, marketing resources and business development tools to make it easier than ever for owners and sales reps to be more successful. There is no other event in our industry like it.”

This year’s convention featured a keynote presentation from Keith Ferrazzi, an expert on professional relationship development and author of The New York Times-bestsellers Who’s Got Your Back and Never Eat Alone. Dave Fellman, president of David Fellman & Associates, and Glenn Gaudet, president and founder of GaggleAMP, also spoke at the event. The convention’s schedule also included the debut of the company’s updated website, and a new order entry and CRM platform.

During the Annual Awards Dinner and Celebration, Proforma inducted 14 new members into its Million Dollar Club, two new members into the Multi-Million Dollar Club and three new members into the 5 Million Dollar Club. Fred and Suzette Albrecht, Proforma’s first 25 Million Dollar Club members, were inducted into Proforma’s Hall of Fame for their role in shaping the organization and providing mentorship and knowledge to fellow Proforma owners. The company also presented 104 Centurion awards to owners who increased their sales by more than $100,000 in the 2014 calendar year, and recognized the business achievements of more than 52 additional owners.