Your Numbers Count In PPAI’s Annual Sales Volume Survey (1)
Friday is the final day for distributor companies to return their PPAI Annual Sales Volume Survey to report sales data for 2016. Each year, PPAI compiles the industry’s official distributor sales volume estimate to measure industry growth, identify financial trends and pinpoint top-selling product categories and types of promotional programs.
Knowing the financial state of the promotional products industry allows PPAI to convey the magnitude of the industry to prospective buyers of promotional products and adds to its professional image in the marketing and advertising worlds. It also allows promotional products professionals to see where sales will be coming from in the future. This year PPAI has again engaged an independent market research agency, Relevant Insights, to conduct this research.
Each PPAI distributor member company has been sent an email with a link to the survey. The deadline to respond is Friday, April 7. For questions on responding to the survey, email Mo Das, PPAI research coordinator, at MoD@ppai.org.
All completed surveys returned by the deadline will be entered into a drawing for a chance to win one of 10 Apple Watches, or a voucher valued at $350 toward a future purchase of promotional products. The full results of the study will be reported in PPB’s July issue.