WOVIN Brands Acquires Handy Industries

WOVIN Brands, a Jackson, Wisconsin-based supplier, including WOV-IN® (PPAI 113213), Promopet® (PPAI 468134) and Footprints USA (PPAI 280344), has acquired Handy Industries (PPAI 163908), a City of Industry, California-based supplier.

WOVIN Brands will relocate Handy Industies production to its facility in Jackson and will begin processing all orders on June 16. Handy’s automotive line will not be carried forward. Financial terms of the deal were not released. This is WOVIN Brand’s second acquisition in eight months. They acquired Footprints USA in October 2016.

“Promopet is committed to being the No. 1 source for promotional pet products in the industry and we are very excited to add more quality pet items under our roof,” says Jessie Johnson, president of WOVIN Brands. “We look forward to the opportunity to impress Handy’s current customers with our unparalleled customer service and commitment to partnering with our customers.”

Matthew Hung, co-founder and vice president of Handy Industries, says, “Our relationship with Promopet over the years has been meaningful and valuable. Our core philosophies and the way we handle customer service have always been aligned. I can’t think of a better company that could service our existing customers better.”

Johnson adds, “I'm very excited about our company's growth trajectory. Both this acquisition of Handy Industries and our acquisition of Footprints USA last year were excellent fits for our strategic growth plan. We’re committed to being a valuable and respected, long-term supplier in our industry.”

filed under industry-news | june-2017
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