WOVIN Brands has been awarded accreditation by the Quality Certification Alliance (QCA), a coalition dedicated to ensuring accountability and independent validation of corporate responsibility throughout the promotional product industry’s supply chain. Based in Jackson, Wisconsin, the company operates under the brands WOV-IN (PPAI 113213, S5), Promopet (PPAI 468134, S2) and Footprints USA (PPAI 280344, S3).

QCA-accredited companies endorse a self-certification, complete a rigorous self-assessment and then submit their headquarters and their supply base to multiple third-party audits. The QCA board uses a scorecard representing the performance of the applicant and its supply chain on the third-party audits as the foundation for granting accreditation. During the board meeting held at The PPAI Expo 2020, the QCA board reviewed WOVIN’s documentation and awarded approval.

“We find that many distributors are craving to work with suppliers who understand brand safety and responsible sourcing so that they can have comfort in the products they sell,” says Joe Johnson, WOVIN Brands’ director of operations. “QCA has enabled us to prove to our distributors that we can handle their requirements. Our conversations with them have become more proactive and authoritative, and we can answer the difficult questions because we have the audits, documentation and testing to back it up. We are a resource for our distributors, and we’re prepared to work with them to ensure their requirements as well as the end buyers’ requirements are met.”