Supplier Visual Promotions/VP Brand (UPIC: VPBRAND) has acquired the Frio Ice Chest Company. For the past year, the Sealy, Texas, company has been the exclusive distributor of the Frio product line. It now has complete ownership of the brand.

"The Frio product brand has expanded rapidly in the promotional and retail market for us,” says Jeff Brandes, who owns Visual Promotions with his wife, Jennifer. “We are very pleased with the results and have big plans for the future of all Frio products. Once our team reviewed our first year sales results and examined our future product expansion, we knew that we were on to something special, so we wanted to capture full control of it's potential.”

Visual Promotions has been in business since 1998 providing custom coolers, screen-printing, vinyl graphics, sublimation, UV printing and other promotional products to the industry.