Cimpress, the Dutch parent company of Waltham, Massachusetts-based distributor Vistaprint (UPIC: V565755), has chosen Reno, Nevada, for the site of its first U.S. manufacturing facility. Cimpress cites Reno’s superior access to distribution markets and strategic supply chains in its decision.

“The desire for customized products is growing and our customers often want delivery as quickly as possible,” says Larry Reid, vice president of new plant development at Cimpress. “Opening a production facility in Reno improves our supply chain substantially while allowing us to decrease our time to delivery to some of our largest and most dense customer markets.”

Construction is slated to begin in mid-December. The company plans to hire up to 150 new employees over time to fill a broad range of permanent, full-time positions including plant manager, supervisors, production and shipping operators, human resources and accounting managers. Cimpress received business incentives from the Governor’s Office of Economic Development in September 2016.

“Cimpress is a great addition to our growing portfolio of new businesses in Northern Nevada; it is an exciting time for the region as we continue to diversify and grow,” says Robert Hooper, the Northern Nevada Development Authority’s executive director. “The collaboration between NNDA and EDAWN [the Economic Development Authority of Western Nevada] continues to bring great companies like Cimpress to the area.”

Mike Kazmierski, EDAWN’s president and chief executive officer, adds, “The growing and competitive nature of mass customization has changed the printing industry when it comes to quality, affordability and delivery to customers. Cimpress’ plan to continue expansion in North America by setting up its first U.S. light manufacturing operation in the Reno area will give them the added resources to more quickly service their customers in the western U.S. We are excited to welcome Cimpress and the addition of these quality jobs to our community.”