Baltimore, Maryland-based supplier Towel Specialties (UPIC: TOWLSPEC) has launched a new division, Cobblestone Mills, focusing on blankets and robes for the promotional products industry.

“This launch has been in the works for well over a year as we built this line from the ground up,” says Shawn Kanak, vice president of sales. “We experienced great success when we expanded our blanket and robe gift collection in recent years. So we tried to identify voids in the market in these categories and our decorating techniques–areas where there simply weren’t many options. As a result, we meet this need with a lineup of quality products built to sustain. Our Cobblestone brand really speaks to the endurance and time-honored craftsmanship we put into every product; two important considerations for buyers deciding what products should carry their logo.”

The Cobblestone Mills line includes an assortment of blankets and decorating techniques that include traditional embroidery as well as screen printing and the company’s multi-color, edge-to-edge Colorfusion™ decorating technique. The company also offers a new Sherpa blanket and several specialty blankets, in addition to Turkish Robes and accessories.