New York-based supplier Threadfast Apparel (PPAI 622344, S6) has announced the results of its 2021 “Plant with Threadfast” reforestation program. Partnering with nonprofit One Tree Planted, the company planted more than 46,000 trees last year.

The Program:In the Plant with Threadfast program, launched last year, for every case of Threadfast product purchased, Threadfast plants a tree.

The Results:

  •  Threadfast planted 46,121 trees as a result of this program for the year 2021. The trees were allocated to forest fire recovery efforts in both the U.S. and Canada, and the donation covers all stages required in planting a tree: sapling growth, seeding and planting, monitoring and reporting.

 

  • Along with supporting reforestation projects, the Plant with Threadfast program also reduced the brand’s operational carbon footprint. The company also uses recycled materials and a partnership with The Better Cotton Initiative.

What They’re Saying:

  • “We are thrilled with the results of our inaugural year, having made a meaningful impact in parts of the U.S. and Canada severely impacted by forest fires,” says Abe Anteby, president of Threadfast Apparel. “We are very grateful to our customers for supporting all our sustainability initiatives, especially our partnership with One Tree Planted. We have set a very aggressive goal for our 2022 campaign, and we’re off to a great start.”

 

  • “Wildfires have been a more frequent occurrence driving deforestation around North America and the world,” says Cassandra Vitiello at One Tree Planted. “Thanks to our amazing supporters such as Threadfast Apparel, we can mitigate the damage done by these disasters and return affected areas to their former glory through reforestation.”