The Image Group Introduces A New Brand Identity
Distributor The Image Group, Inc. (PPAI 103424, D10) has launched a new brand identity and website which reflect the Holland, Ohio-based comapny’s vision of being the premier middle-market provider of promotional products, apparel and incentive rewards. In conjunction with the launch, the company completed the planned transition of the Target Marketing brand in Richmond, Virginia, to The Image Group. The two companies merged in June 2017.
“Our new brand identity and website reflect our transformation over the past several years. We have welcomed a new executive team with public company experience, made strategic acquisitions and expanded our service offerings. These investments drove 130-percent revenue growth since 2017,” says Jon Levine, CEO. “Now more than ever, our clients are looking for a strategic partner who can help them connect with the audiences that matter most through easy-to-manage systems. We call it ‘brand magic.’”
The new logo is inspired by the image of a magic wand, and the website features case studies from several of The Image Group’s largest clients including University of Michigan, Virginia Tourism Corporation and Life Care Services.
Zack Ottenstein, president, adds, “Like the rebranding projects we frequently work on for our partners, this initiative is meant to spur growth. We are also launching several new services like a rewards and recognition platform and wide-format print management. These capabilities make us an even more valuable partner in our core markets: senior living and health care, building products, automotive and higher education.”
Speaking further to PPB Newslink on the company’s transformation, Ottenstein says, “Our strategy reflects our customers’ changing needs. In addition to great customer service and creativity, they’re seeking a value-add partner with turnkey solutions. We need to be fast. We have to move the needle. Today more than ever, we’re competing with every solution provider for the precious resources our customers have to invest.”
The rebranding process allows the company to reflect these changes. Ottenstein adds, “We love the look and feel of our new brand identity. However, the way it guides our attitude and focus has more impact. We made updates to our company values and to our target customer profiles. We implemented a training and development initiative. We’re making investments in our systems to deliver on our brand promise.”