The Awards And Personalization Association Rebrands Its Magazine Insights
The Awards and Personalization Association (APA) has introduced a new name and identity for its monthly magazine. Formerly Recognition Review, the publication has been renamed Insights. The association chose the new name to reflect its role in delivering insights on the industry, products and trends to readers.
“Our content has undergone a transformation that you’ll be seeing more of as the year progresses: more articles, some faster reads and visual one-page features that you can share with your customers. We’re looking ahead to help our readers do the same. This new name will help us do a better job of upholding the vibrancy of the new Awards and Personalization Association brand,” says Greg Della Badia, CAM, of Tropar Manufacturing Co., Inc., and 2015-16 president of APA..
The change was proposed by the APA Communications Committee and approved by the board of directors. The committee provided the new name, content feedback and design guidance to ensure Insights meets the current and future needs of the association members and prospective members.
The APA, formerly the Awards & Recognition Association, is an international not-for-profit organization serving both 2,200 member retailers and suppliers in the personalization and recognition industry.