Supplier Sweda Company, LLC (UPIC: Sweda) has launched a new value-driven brand of promotional products, Loads of Laughs. The Loads of Laughs brand introduces a new line of more than 50 event and giveaway themed items ranging in price from 16 cents to $1.89. The Loads of Laughs brand is the first time the company has launched a major new line of business specifically designed for a price point below $3.

"The launch of Loads of Laughs is designed to help support our customers better," says Sweda CEO K.B. Marshall. "We believe Loads of Laughs items are an entry tier for our existing Sweda customers and we are so proud to offer this fantastic assortment of products at unbeatable price points."

The new Loads of Laughs line includes drinkware, flyers, keychains, lifestyle pieces, novelties, personal care, squishies, stationery and badges, and will ship direct from Sweda's City of Industry, California, facility.