Supplier Delta Apparel Reports Third Quarter Sales Up 65 Percent
Third-quarter sales rose 65 percent in Greenville, South Carolina, supplier Delta Apparel’s fiscal third quarter. The company recently announced preliminary sales and operating results for its 2021 fiscal third quarter, which ended July 3.
Delta Apparel expects net sales for its third quarter to be approximately $118 million, representing 65-percent growth compared to the prior year and coming in roughly flat to the third quarter of fiscal 2019. It credits the stronger-than-anticipated sales performance to exceedingly strong Salt Life Group revenue across all sales channels. In particular, direct-to-consumer sales grew in excess of 150 percent compared to the third quarter of fiscal 2019. Delta Activewear also outperformed sales expectations, with strong demand from retail license and brand direct customers.
“Our June quarter performance is a true testament to the power of our diversified business model,” says Chairman and CEO Robert W. Humphreys. “The strong emotional connection to our Salt Life lifestyle brand drove robust consumer engagement that far exceeded our expectations and further validated our belief in this aspirational brand. As we announced last week, we are opening two new retail doors: one in Myrtle Beach, South Carolina, and one in Galveston, our first store in the state of Texas. With 12 Salt Life stores already opened, we have proven the success of this omni-channel shopping experience for consumers. We now plan to accelerate our investments in this key sales channel and look to further expand the Salt Life brand reach with at least five additional retail locations in 2022.”
Humphreys adds, “Within our Delta Group segment, we were very pleased with our teams’ ability to ramp up manufacturing capacity and capitalize on accelerating demand across sales channels. The June quarter is typically our strongest selling period of the year, and we delivered results significantly ahead of expectations considering the inventory constraints and supply chain disruptions we experienced during the quarter. We continue to see high demand from large retail and global brand partners seeking the products and value-added services we can uniquely deliver within the Delta Group segment. Both of our business segments are strongly positioned in the marketplace and have initiatives well underway to capitalize on the momentum we are experiencing. I’m bullish about our future and am more confident than ever about our ability to deliver sustainable, profitable growth for years to come.”