Stormtech Partners With Canucks NHL Team
Stormtech (PPAI 260245), headquartered in Burnaby, British Columbia, has announced an official partnership with the Canucks Sports and Entertainment (CSE). As official partners, Stormtech is supplying uniforms for the CSE staff—encompassing the Vancouver Canucks NHL team and their home stadium Rogers Arena. In addition, Stormtech has also created a curated retail collection of Canucks-branded merchandise that is sold exclusively at the Canucks Team Store in Rogers Arena and online at Vanbase.ca.
To launch the partnership, Stormtech, in partnership with the Canucks, introduced the Stormtech Photo Challenges. The initiative encouraged fans to share outdoor photos of themselves and their loved ones on Instagram and via the Canucks website, while using the hashtag #StormtechPhotoChallenge. The competition drew entries from the Canucks website and Instagram, smashing previous engagement for similar initiatives run by the Canucks in the past.
“We are excited about the partnership as it makes sense for Stormtech in so many ways,” says Michael Dalzell, vice president of marketing at Stormtech. “We’re supplying quality corporate apparel for the CSE uniform program, supporting our local distributors and introducing our new retail offering to Canucks fans.”