Staples Partners with Lady Gaga To Support Education

Staples, Inc. has produced a public service announcement starring Lady Gaga. First introduced on, the PSA’s call to action promotes kindness in school and supports teachers with the resources they need for a successful classroom. The Framingham, Massachusetts-company participates in the promotional products industry as distributor Staples Promotional Products (PPAI 108945).

Staples’ PSA highlights, a charity that has helped fund more than 25,000 classroom projects for teachers, and the Born This Way Foundation, which supports the wellness of young people. In support of their missions, Staples also announced that it is making $1 million donations to both and Born This Way Foundation.

“We’re thrilled to team up with Lady Gaga, Born This Way Foundation and to support education and positive classroom experiences nationwide,” says Frank Bifulco, chief marketing officer, Staples. “There’s a correlation between kindness and overall well-being among students, and we’ll work together to create an environment for students that will allow them to flourish, and propel them into their bright futures.”

The Staples for Students PSA with Lady Gaga was created by Madison + Vine and will air nationwide during the back-to-school season.

filed under industry-news | july-2017
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