Stahls’, World Emblem Announce Strategic Partnership

Stahls’ (PPAI 189660) and World Emblem International (PPAI 287527) have formed a strategic partnership in which Sterling Heights, Michigan-headquartered Stahls’ will serve several large sportswear markets, including the promotional products industry, on behalf of World Emblem.

"We're very pleased with this collaboration," says Randy Carr, CEO of Hollywood, Florida-based World Emblem. "Now our clients have access to two world-class organizations under one roof."

Stahls’ will supply one World Emblem's FlexStyle alternative to embroidery that offers dramatic 3D detail and finishes in addition to traditional embroidered and sublimated emblems. Stahls’ latest Hotronix heat press technology work best with FlexStyle emblems. World Emblem is also joining the Stahls’ Decorator Network and will be a Hotronix distributor.

"The sportswear industry is always evolving and it's important for the industry to stay on-trend. FlexStyle emblems offer a luxury look with softer wearability, making them perfect for sports jerseys," says Carleen Gray, CEO of Stahls’ North America. "This strategic partnership between Stahls’ and World Emblem allows us to combine resources and continue to innovate and bring the next best product to the market."

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