St Regis Group To Offer Tilley Hats In The Promo Market
The St Regis Group (PPAI 230188, S6) and Tilley have announced a partnership agreement starting September 1. Cheektowaga, New York-based St Regis will become the supplier and fulfillment arm for a select range of the Tilley collection of hats to the promotional products industry.
“Tilley is a unique and cherished North American brand, and we are thrilled to be partnering with them to introduce these premium hats to the promotional products industry,” says Richard Firkser, president and CEO of the St Regis Group. “The range of Tilley hats are a perfect fit for the St Regis Group and our growing collection of functional and stylish outdoor tools, accessories and now, hats.”
Founded by Alex Tilley in 1980, the Tilley hat was created to complement the great outdoors. More than 40 years later, it is committed to sustainable sourcing, minimizing the environmental impact and honoring its tradition of craftsmanship and innovation.