Every day, it seems like I’m searching for something. Whether it’s my keys, phone or sunglasses, something’s always lost. But, lucky for me, I’m not alone. According to a survey by smart location company Pixie, the average American spends 2.5 days each year looking for lost items.

Losing items is expensive, too. Each year, we collectively spend $2.7 billion replacing misplaced possessions. At least once a week, people lose TV remotes (45%), phones (33%), keys (28%), glasses (27%), shoes (24%) and wallets/purses (20%).

Nearly a quarter of American say they lose their house or car keys at least twice a week. More than 60% of respondents say that frustrating searches for misplaced items regularly cause them to be late to work or school. Losing things can also lead to arguments. One in three say that they get in fights with their significant other when things go missing.

Losing valuables is not only frustrating, but it’s also expensive and a waste of time, which is why tracking devices such as Apple AirTags are finding a growing market. According to a 2021 survey by gadget company SellCell, over six in 10 (61%) iPhone and iPad users intend to buy the new AirTag.

When potential AirTag buyers were asked what they intend to track with the device, they said keys (42.4%), pets (34.8%), luggage (30.6%), bike (25.8%), purse/wallet (23.3%), Airpods case (19%), and even their kids (15%).According to Statista, there are nearly 1.8 million active AirTag users, and if they already have one, they’ll probably get another. Of those buying AirTags, 57% say they would get the $99 four-pack bundle.

While unwanted tracking is possible, 78% of Apple users are satisfied with how Apple handles privacy with AirTags. With built-in security, you will receive an alert if an AirTag is detected nearby. But who will actually use an AirTag?

Though many attribute forgetfulness to age, Millennials are generally twice as likely to misplace items over Boomers and a third more likely to lose items compared to Generation X. Boomers are the most responsible generation with more than 55% claiming they haven’t lost their keys or phone in more than two months compared with 23% for Millennials.

AirTags and other tracking devices are reliable and simple solutions that can be decorated with a client’s logo or company name. Cancel that search party for the TV remote with these promo product ideas.

The Spirit AirTag cover uses the latest one-piece molding process, and the micro-matte technology will leave no fingerprints. It’s anti-fall and 100% dust-proof and washable. The durable keyring makes attaching the AirTag to anything easy.

Agraffes Innovation / PPAI 615870, S3 / www.agraffes.com

Add some high-end style to an Apple accessory with this leather AirTag Hang Tag case. Thoughtfully handcrafted, this leather AirTag holder dresses up anyAirTag while protecting it from damage or wear. It comes with two leather straps of varying lengths so this snug case will fit perfectly on a backpack, purse, luggage, guitar case, or camera bag.

Rustico / PPAI 260879, S5 / www.rustico.com

The Chipolo is a colorful Bluetooth tracker that helps find things in seconds with an easy-to-use app, available for iPhone and Android phones.Easily find your wallet, luggage or keys, phone with the world’s loudest Bluetooth tracker. With a 90-decibel melody,users will hear this tracker even if it’s far away. There’s a replaceable battery with up to nine months’ battery life.

Hirsch Gift, Inc. / PPAI 221823, S10 / www.hirschgift.com

The KeySmart Air is the first key holder that fits the new Apple AirTag. Recipients can organize keys and track them with ease using any Apple device. Designed for convenience, users won’t need an extra key pouch or key ring to attach your client’s AirTag to their keys. KeySmart Air also includes a carabiner clip so you can attach a car fob.

KeySmart / PPAI 627733, S1 / www.custom.getkeysmart.com

Lose your knack for losing things. The Apple Custom AirTag is a super easy way to keep track of your stuff. Attach one to your keys and slip another in your backpack. And just like that, they’re on your radar in the Find My app. Misplacing something like your wallet doesn’t have to be a big deal when it has AirTag attached.

Sunjoy Group Inc., / PPAI 357417, S7 / www.sunjoy.us