Photo: Cuidad de Ideas Photo: Cuidad de Ideas

Master marketer Seth Godin, who drew standing-room-only crowds at The PPAI Expo 2016, is bringing his message to Expo East in March. Godin, bestselling author, blogger and agent of change, will kick off Expo East 2016 at Keynote and Cocktails on Thursday, March 17.

Godin, the founder of, was recently inducted into the Direct Marketing Hall of Fame, one of three chosen for this honor in 2013. His latest book, What To Do When It’s Your Turn (And It's Always Your Turn), uses new ideas in format and distribution to challenge people to step up and do work that matters. Before his work as a writer and blogger, Godin was vice president of direct marketing at Yahoo!, a position he took after selling the Internet giant his pioneering 1990s online startup, Yoyodyne.

This is a free event and the intimate setting means a limited number of tickets are available. Register for tickets today before they run out.

When: Thursday, March 17, 2016, 4:30 to 6:15 pm

Where: Level 4, Room 402

Session Fees: Free but a ticket is required to attend the event.

MAS: 1.5 points

Tickets can be ordered during registration or added to your existing registration.

Cocktails will be served starting at 4:30 pm. The speaker will begin at 5 pm.