Sanford Business-To-Business Rebrands As Newell Custom Writing Instruments

Supplier Sanford Business-to-Business (PPAI 114177, S10) has a new name, logo and website. The Atlanta, Georgia-headquartered company is now Newell Custom Writing Instruments.

The website was redesigned to align with the company’s changes and now features improved search functionality, updated product pages, enhanced navigation, live chat and inventory lookup.

“We are excited to introduce an enhanced platform making it easy to navigate and access information across our entire brand portfolio,” says Jennifer Cleveland, senior sales manager.

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