SAGE celebrated its 25th anniversary on February 18. The company was founded in 1992 and the SAGE Information System, later renamed SAGE Online, arrived shortly thereafter as the first online product research solution for promotional products. In 2010, SAGE and PPAI became partners in the Power of Two strategic alliance to deliver one comprehensive association and business management solution to promotional products distributors.

David Natinsky, president of SAGE, says, “We are excited and grateful to look back at two and a half decades supporting professionals in the promotional products industry. SAGE got its start by introducing a ground-breaking product that transformed the industry, and that drive to innovate has never left. We continue to serve our customers with new and improved products and services every year.”

SAGE has since become much more than just product research software, growing into a

complete business management solution. In 2016 alone, more than 45,000 distributor users spent over 9.1 million hours in SAGE Online and performed over 64 million product searches.

Natinsky adds, “Our goal is to provide distributors and suppliers in the industry with all of the tools and services that they need to effectively run their businesses.”

Today, in addition to its flagship SAGE Online distributor research service, SAGE also provides mobile research services, order management, website and email services, e-commerce solutions, marketing and advertising services, end-user catalogs, artwork services, payment processing, trade-show management services, and lead-retrieval software.

Over the past 25 years, SAGE has introduced a number of solutions and benefits to users, including:

  • Creating a comprehensive product database with more than one million promotional products.

  • Partnering with PPAI as the exclusive technology provider for PPAI members and creating The Power of Two alliance, a program delivering one comprehensive solution for distributors through a PPAI membership and a SAGE Total Access subscription for one low price.

  • Putting SAGE technology in subscribers’ pockets with SAGE Mobile, the industry’s first and most used mobile product research and business management solution.

  • Introducing powerful features like complete order management, the CRM module and the Presentation Publisher to empower distributors to serve their clients and grow their businesses.

  • Establishing powerful advertising and trade-show exhibition opportunities so that suppliers can build their brands and reach more industry distributors

  • Modernizing the traditional processes associated with event management through SAGE

  • Event services

“Our mission has always been to provide world-class solutions to the professionals in our

industry,” says Eric Natinsky, CEO of SAGE. “In celebrating this milestone, we want to thank all of our customers! We’re honored to have customers that have been with us since we opened our doors twenty-five years ago. We focus every day on what we can do to make you more successful. But without you, there would be no SAGE. With your support, we will continue to push boundaries and bring you innovative services and solutions, just like we have for the past two and a half decades.”

As part of its 25th anniversary celebration, SAGE produced a video and published it on Facebook highlighting the company's office and staff. Click here to view it.