SAAGNY Summer Showcase Draws Record Attendance

The Specialty Advertising Association of Greater New York (SAAGNY) hosted its fifth annual Summer Showcase for promotional products distributors and their clients on June 7. SAAGNY reports that the event attracted a record number of exhibitors, distributors and end-user clients, with end-user attendance nearly doubling over the past four years.

The show floor opened was open from 10:30 am to 3 pm, and during that time more than 550 distributor attendees and their clients passed through its doors. The show floor was slightly reconfigured this year to accommodate additional exhibitors and sold out with a total of 70 supplier and multi-line representative companies occupying more than 120 tables, up from 99 tables in 2015 and 115 tables last year.

“Another record year for the SAAGNY Summer Show,” says SAAGNY President John R. B. Cudahy, CAS, of Prime Line. “We are thrilled that this show continues to exceed our expectations. The continued support we receive from our supplier and distributor members makes this an amazing event.”

More than 195 distributor salespeople representing 65-plus companies had clients in attendance at the show, which included a “Best In Show” display, featuring favorite items from exhibiting suppliers, a gourmet lunch for attendees, an ice cream cart for an afternoon treat, and gift bags for the end users, filled with promotional products from more than 10 exhibiting suppliers.

SAAGNY Executive Director Donna-Jean Plante says, “It was gratifying to see the hard work of the volunteers, board and staff come together to make this show another successful SAAGNY show. As my first show with SAAGNY, it was a wonderful opportunity for me to meet so many members of the promotional products industry. I look forward to seeing even more distributors and more of their clients at next year’s event.”

filed under industry-news | june-2017
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