Reciprocity Road, an alliance of 10 distributors across the U.S and Canada, comprising approximately $230 million in promotional products spending, has announced the addition of Denik (PPAI 766866, S4) and Newell Custom Writing Instruments (PPAI 114177, S8) as new preferred supplier partners for 2022.

“We are thrilled to be a part of Reciprocity Road and align ourselves with an organization that shares similar values,” says Jeremy Winn, custom account executive, with Denik. “Denik was founded with the intent to use the power of art and creativity to do good around the world. This partnership will further enhance our ability to achieve that mission and provide educational opportunities to communities worldwide.”

Randy Read, key account manager at Newell Custom Writing Instruments, says, “We offer strong writing instrument brands like PaperMate, Sharpie, Parker and Waterman that will enhance our positioning of quality products for distributor partners like those in Reciprocity Road.”

Perry Wehrle, MAS, executive director of Reciprocity Road, says, “With the addition of these two premier vendors, our Reciprocity Road sales teams have expanded offerings of exceptional preferred vendor partners and their products.”