Reciprocity Road Adds Five New Vendor Partners
Reciprocity Road, an alliance of 10 distributors located across the U.S and Canada, and comprising approximately $230 million in promotional products spending, has added five new preferred vendor partners for 2021. They are 3M Promotional Products, Allen Company, Headwear USA, Navitor and St Regis Group.
“Our sales teams are excited to welcome this group of suppliers, who bring their own unique strengths and products to the group,” says Eric Granata, CAS, vice president of business development for Reciprocity Road member ROBYN Promotions. “These strategic partnerships will introduce a broad mix of recognition, stylish drinkware, wearables and, in a first for our group, printed products like business cards and stationery.”
Perry Wehrle, MAS, executive director of Reciprocity Road, adds, “These new preferred vendor partners instill the fundamental values of our BrandGood initiative with, Do Good, Be Good and Live Good. Their continued support of not only giving back to our community but also the greater efforts for being socially responsible partners is an extremely critical component of our culture.”