Socks essentially offer the same customization options as t-shirts do, if not more, says Wicksie Tu, B2B project manager with supplier Sock Club (PPAI 692671, S1). “If you can sell a t-shirt, you can sell a sock.”

In a webinar showcasing the Austin, Texas, company’s latest bestsellers, Tu highlighted three sock styles winning the approval of end buyers, end users and Sock Club staff alike. Standout features include enhanced support options, an asset to recipients on their feet for long periods, such as nurses, runners and restaurant workers, and the creative input from Sock Club’s in-house design team, which Tu says can turn around up to four virtual designs in 24 hours.

“They truly treat socks as their canvas and what ends up on the sock is their art,” Tu says. “I always like to say, people don’t buy what they don’t see.”

For clients with shorter timetables, Sock Club products are made in North Carolina with turn times as fast as five days. There are never rush or setup fees, Tu says, and the fastest-selling products have just 60-piece minimums. The socks are fully knit and can be color-matched or industry-matched, and don’t fade or stretch with wear. “We truly have the best socks out there,” she says.

Here are three styles from Sock Club to help your clients get their “foot” in the door with end users.

No. 1 Bestseller: Cotton Crew

Sock Club’s ultimate bestseller, the Cotton Crew is made from a tri-blend of cotton, nylon and Lycra. It comes up past the ankles and is available in sizes S-L; size medium is one-size-fits-most, Yu says, ranging from women’s size 6 up to men’s 12.

“It’s super versatile. We’ve sometimes deemed it the Swiss Army knife of swag. It’s so applicable to any occasion,” Tu says.

No. 2 Bestseller: Cotton Athletic Crew

The Cotton Athletic Crew is a compression sock offering more cushion to support recipients’ activities. The sock fits like a glove, featuring ribbing, a reinforced heel and toe, and arch support. Fully knit, it’s also breathable and moisture-wicking to support all-day wear. “This is 100% the company favorite,” Tu says. “Many clients who have also done socks before and are looking for an upgrade to their sock business or sock offerings turn to this product.”

No. 3 Bestseller: Cotton Athletic Ankle

Offering similar benefits to the Cotton Athletic Crew, but in a shorter length, Tu describes the Cotton Athletic Ankle as the “safe option that people really enjoy.” These socks also feature fully knit-in designs, arch support, cotton mesh for compression and a reinforced heel and toe, and they’re both breathable and moisture-wicking.