The United States Postal Service (USPS) has issued a notice of proposed rulemaking regarding new mailing limitations for marketing mail. The proposed change would limit USPS Marketing Mail to content that is paper-based or printed matter. Under the new rule, no products of any type would be allowed regardless of the item’s value.

If approved, this new rule would eliminate magnets, buttons and a variety of other items that are often included in marketing mailers. Any object that is not eligible to be sent as a letter size or flat size piece would not qualify for mailing via USPS Marketing Mail and would be required to be sent using another method such as Parcel Select or Priority Mail. A wide variety of organizations, including private businesses and nonprofits, could be harmed by this proposed limitation to the USPS mailing standards.

The proposed rules have been published in the Federal Register and the public is invited to submit comments by October 22. Comments may be sent to the Manager, Product Classification, U.S. Postal Service at 475 L'Enfant Plaza SW, Room 4446, Washington, D.C. 20260-5015, or emailed to using the subject line “USPS Marketing Mail Content Eligibility.” PPAI has also created an action alert to assist industry members in contacting their representatives to protect the current USPS marketing mail standard