IMAGEN Brands recently welcomed Bill Petrie, president of PromoCorner (PPAI 110698), as a guest speaker for several departments at the company’s headquarters in Mason, Ohio. IMAGEN Brands is the parent company of suppliers Crown Products (PPAI 113430) and Vitronic (PPAI 114197).

Petrie, who delivered a presentation on creating loyalty by reducing client friction, says, “Moving from transactional to relational is critical to the success of any supplier. My goal with these sessions is to teach not only the why but the how as it relates to growing sales.”