Proforma123 Wins $1 Million Health Care Contract

Proforma123 and owner Mike Anderman have secured a $1 million contract for a large regionalized health care organization with more than 50 locations throughout the Midwest and eastern regions of the United States. Anderman worked with Proforma’s North American major accounts team and key supplier partners to develop the response to an RFP that included providing promotional products and direct mail services to all 50 clinic locations to support their ongoing patient recruitment efforts, health clinics and employment fairs.

“It took about two years to earn the opportunity to work with this senior-directed health care organization,” says Anderman. “But once we were accepted to respond in the RFP process, I knew that we could win the business with the help of Proforma’s North American major accounts team and our preferred supplier network.”

In addition to winning the promotional product and direct mail services for the organization, Anderman now has an opportunity to develop an online ecommerce solution that will integrate directly with the company’s ERP system. Anderman says, “One of the key factors in winning the contract was our ability to provide a website that could be integrated into the customer’s site, providing them with direct access to a variety of standard and specialized items.”

filed under April 2019 | Proforma
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