Proforma (PPAI 196835, D13) reports having set a new monthly sales record of more than $60 million in December. The Tampa, Florida-headquartered distributor attributes the achievement to its $20 million investment in business technology that led to more than 5,000 ecommerce stores opening last year.

“This new sales record validates our standing as a top player in the industry,” says Proforma CEO Vera Muzzillo, CAS. “In 2022, we plan to double our ecommerce presence resulting in a total of 10,000 sites built by the end of the year.”

Proforma is confident that its ProStores and newly released ecommerce educational program were key contributors to the distributor’s 2021 growth.