Proforma Marketing Campaigns Recognized By Graphic Design USA

Proforma (PPAI 196835) has received three 2018 American Inhouse Design Awards from Graphic Design USA for the concepts and designs behind the Cleveland, Ohio-headquartered distributor’s marketing campaigns. Recognition includes two Inhouse Design Awards and one Inhouse Web Design Award. Proforma helps its owners market their businesses through a wide variety of marketing resources, from multidimensional direct mail campaigns to digital publications and emails.

“I’m proud of our marketing team and the consistent recognition they receive for their creativity and efforts,” says Deanna Castello, Proforma’s chief marketing officer. “They are constantly working to develop new concepts in messaging, promotional pieces and packaging that our Owners and their clients have never seen before. The originality of their ideas and designs make their messages effective and productive.”

Proforma earned an Inhouse Design Award for the unique strategy it used to create ‘What’s Your Story’ Lenticular Postcards, which were mailed to clients on behalf of owners. Each postcard had a message and image that reflected a specific theme and encouraged clients to rely on Proforma’s marketing resources to help tell their stories.

The Proforma Catalog was awarded an Inhouse Design Award for its layout and design. The catalog is produced and mailed annually to owners to showcase products ranging from apparel to housewares, to print and technology products.

Proforma’s design team also earned a Web Design award for the design of its e-newsletter campaign, which is sent out twice a month. The free service provided to owners features an editorial and directs users to products specific to each month’s theme.

Graphic Design USA sponsors design competitions that spotlight areas of excellence and opportunity for creative professionals. The American Inhouse Design Award is the premier showcase for design excellence and value.

filed under June 2018 | Proforma
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