Proforma Company Member, BrandCentric Solutions, Lands $24 Million Contract

Mike Lazzari, a Proforma (PPAI 196835, D13) Multi-Million Dollar Club member and owner of distributor BrandCentric Solutions, has secured a three-year $24 million contract with a multinational financial services company.

After discovering that the client needed a print and direct mail management program, Lazzari enlisted the collective help of Proforma’s support center to create a solution. Proforma’s major accounts team and strategic advisors have played an instrumental role in securing this contract, working hand-in-hand with Lazzari for over a year to develop an RFP, run financial models and provide the resources necessary to entertain such a large opportunity.

Using technology, Lazzari was able to improve the client’s time to market, streamline their management approval process and improve their postal delivery performance.

“Securing a contract with one of the largest financial institutions in the world is a feat I could not have achieved without Proforma,” says Lazzari. “Nothing we do is old-fashioned; we infuse technology in everything we do. We always use a consultative approach to develop a sophisticated technology-laden solution to improve our clients’ processes. In this case, our solution just added $8 million per year to our book of business.”

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