The board of directors of Promotional Products Professionals of Canada (PPPC) has unveiled plans for a strategic management restructuring to help the association better serve and promote the promotional products industry in Canada. Effective November 1, PPPC will close its office and outsource full management of the association to Strauss, an association management company. Through this partnership, Jonathan N. Strauss, president and CEO of Strauss, has been appointed as PPPC’s president and CEO.

“As interim president for the past nine months, Jonathan has led the revitalization of our association including the formalization of our long-term partnership with PPAI and our technology partnership with SAGE,” says Heidi Reimer-Epp, PPPC board chair and CEO, and co-founder of supplier Botanical PaperWorks. “It has been a difficult decision to close our office, but Jonathan’s firm has an outstanding track record of success in improving the cost efficiencies and member benefits for many leading Canadian associations. We are excited to be embarking on this next chapter for PPPC under his leadership.”

Gladys Kasp, PPPC’s current communications and planning manager, will continue her key leadership role with the PPPC through Strauss. As of November 1, Kasp will become PPPC’s general manager, based in Montreal, Quebec, and will be responsible for all day-to-day operations of the association. Reporting directly to Strauss, Kasp will continue to provide service to PPPC members in both French and English.

“The promotional products industry in Canada is uniquely dynamic, with a rich history and immense potential in today’s evolving marketing landscape,” says Strauss. “My team and I are looking forward to expanding our work with PPPC to build a stronger future for the association and its members.”